How to Write Better Instagram Captions (4 Tricks for Captions that Convert)

We’re all a little confused when it comes to Instagram, myself easily included. Between algorithm changes and shifts in what’s popular, it seems like only people who dedicate their lives to IG can keep up.

We pretty much all know that engagement is the name of the game on IG right now. (Well, so is IGTV and IG Stories.) That being said, the better your Instagram post captions are, the more likely your engagement efforts will pay off. If you’re writing great captions, people will be more likely to reciprocate that engagement and follow you.

Soooo, how do you write better Instagram captions? To be honest, it doesn’t have to be super difficult – there’s hardly a code to crack here. In fact, improving your captions is pretty much algorithm-proof.

Quick and simple guide to writing instagram captions that invite engagement

The difference between a bad caption and a good caption is that well-written Instagram captions will do one of the following things:

  • Create a deeper connection between you and your existing audience (Thus improving your “know, like, and trust factor” – super important!)
  • Act as an effective/ interesting introduction to new followers who fit your ideal client/customer avatar
  • Encourage your followers to take an action that benefits your brand or business (Joining your email list, subscribing to you on YouTube, or checking out a product on your website, for example.)

Here’s how you make that happen with every Instagram post caption you write.

1.) Show a behind the scenes look into your processes, daily life, or workflow

People love to see what’s going on behind the curtains. Whether you’re a blogger, a service-based business owner, or a product-based business owner (online or brick and mortar), your followers will enjoy getting a glimpse of what it’s like behind the scenes.

One of the best parts of Instagram is being able to create a more personal connection with your customers without one-on-one conversations. Make use of it!

Behind the scenes posts tend to get more comments and likes then your typical business-related post because authenticity and transparency are both highly valued on this platform.

Be detailed in your caption – here are a few ideas of what to talk about:

  • A recent win you had (for yourself or a client)
  • Something you’ve been struggling with, but pushed through
  • A quick tutorial of how to make or do something related to your business

This post shows a quick and simple behind the scenes idea: Show off your workspace! Your followers will love this.


View this post on Instagram


? Hi friends! I wanted to share with you my workspace ? because I’ve been loving the #shareyourstudio posts! ?My husband has made me this cozy and fun space and I love spending time here. ??Swipe for details. ?I send you good vibes as always✨✨✨ . . ¡? Hola amigos! Quería compartir con ustedes mi espacio de trabajo ? porque me han encantado los posts de #shareyourstudio ?Mi esposo me hizo este espacio acogedor y divertido y me encanta pasar tiempo aquí. ?? swipe para detalles. . . . What I use: @officialcricut @apple @artezaofficial @ikeausa . #shareyourstudio #shareyourstudioday #marchmeetthemaker #myworkspace #bestcraftrooms #workspace #artstudio #mystudio #craftroom #craftspace #makersmovement #makerslife #creativespace #studio #meettheartist #meetthemarker #illustrationartists #peruvianartist #latinamericanartist #americanartist #makerslife #illustrationartist #illustratorsofinstagram #artistsofinstagram #kawaiiartist #kawaiiart #thepalepaper

A post shared by © e v e (@eveillustra) on

2.) Add a CTA (Call to action) in your caption

This is crazy important. Every single caption should have a CTA of some sort. Whether or not you’re asking for sales, likes, comments, opinions, follows, shares, or whatever it is. People are a lot more likely to do something if you ask them to do it! Make it easy for them.

It’s important to note here that your call to action doesn’t have to be something huge. Just a small ask, like one of these:

  • “Save this post if you found it helpful!”
  • “Comment below with your favorite coffee flavor.”
  • “Check out my IG stories for a quick tutorial on this!”

Even small CTAs like this will get your followers engaging with your posts. Balance these smaller asks with larger CTAs that will help you move the needle more and convert some of your IG following.

  • Click on the link in my bio to sign up for my workshop waitlist!
  • Check out the link in my bio for more information.
  • DM me if you’re interested in booking a call with me – only two spots left for Q4!

Here’s an example of a post with a great CTA at the end:


View this post on Instagram


BUSINESS PLANNING 101 ? Every business needs a plan? A strategy that defines your vision, your objectives and how you are going to reach them ? Whether you’re just starting up or you’ve been trading for five years, a business strategy will take your business to the next level ? So why do most small business owners spend all of their time working *in* their business and no time thinking strategically *about* it?! ??‍♀️ Look I get it. If you’re a one-woman band (or even a leader of a small team), there’s always something demanding attention. Upset customers, employees calling in sick, supplier showing up late… ? But the net result is a business that is floating aimlessly, going wherever the current may take it ??‍♀️ In order to build an exceptional business, you CAN’T let business planning and strategy fall by the wayside. Spend some time this week clarifying your vision for your business for the last quarter of the year and then create an actionable plan for how to get there. You wouldn’t get in your car without knowing what your destination is so don’t make that mistake with your business ? The inability to create an effective business strategy and a plan to execute on that strategy holds businesses back. That’s why “lack of planning” often tops the list of reasons why businesses fail ? If you’re struggling to define your business objectives or need help putting together a plan to get you the results you desire, DM me and let’s set up a free call to determine what you and your business need ?

A post shared by Sophie | Business Coach (@mrssophiethorne) on

Big or small, make sure each post has a CTA of some sort so that you know that your social media efforts will always be moving the needle in your business.

3.) Be SUPER helpful

One of the best ways to write better Instagram captions is to make sure they stand out as incredibly helpful to your target audience. Post microblogs and mini-tutorials that go into depth regarding issues that frequently occur for your target audience.

If you solve people’s problems and give them quick wins through an Instagram caption, they WILL be impressed. And they will definitely want to follow you and listen to whatever else you have to say. The more value you give, the more people will be willing to listen to you.

They’ll stop their scroll when they see your posts because they know that you’re probably about to drop some major tips/facts in their feed.

Think about the Instagram posts that capture your attention. What type of posts would you normally save or comment on? What posts make you interested in the account posting them? Probably posts that teach you something or help you with something in some way.

Be helpful! Give value. Here’s a post by @thesocialstrawberry all about how to get your ideal clients to engage with your account:


View this post on Instagram


HOW DO I GET MY IDEAL CLIENTS TO ENGAGE WITH ME DAILY??⁠ ⁠ Well. ⁠ ⁠ You gotta engage with them. ⁠ ⁠ Consistently. ⁠ ⁠ Like literally daily. ?️⁠ ⁠ How can you expect your ideal clients to engage with you daily if you don’t engage with them daily? ⁠ ⁠ Just like friendships, you gotta put the work in. ?⁠ ⁠ If you never talk to the person you wanna be good friends with, how do you expect them to wanna talk to you and be friends with you? ⁠ ⁠ Like no. ⁠ ⁠ You’ve got it all wrong! ❌⁠ ⁠ Engage with them and they’ll engage with you. ⁠ ⁠ Give and take. ⁠ ⁠ Consistency. ? Literally KEY! ?⁠ ⁠ But hey, if you’re at a loss for HOW to engage, click the link in my bio because I released an AWESOME FREE guide that tells you everything you need to do daily to engage those ideal clients! ⁠ ⁠ Click the link! I promise it’ll help you so much! ⁠ ⁠ Tag a friend who needs engagement guidance and I’ll give you a bonus tip! ?⁠ ?⁠ ?⁠ ?⁠ #intentionalbusiness #instagramtips #liveyourpurpose #bossladiesmindset #fempire #goaloriented #entrepreneursrock #9tothrive #hustlewithease #smallbizlove #smallbusinessowner #femalesmallbusinessowner #lifeonyourterms #girlbossmovement #helpotherssucceed #bossbabe #womenceos #entrepreneurshiplife #girlbosshustle #girlsbuildingempires #aspiringentrepreneur #femalecreatives #buildalifeyoulove #lovinglife #socialmediamanager #socialmediaexpert #socialmediaguru #instagramqueen

A post shared by Anna ??‍? Social Media Manager (@thesocialstrawberry) on


4.) Reintroduce yourself and invite conversation!

As often as every week or two, reintroduce yourself to your followers! This might sound silly, but most of your followers won’t see your posts and chances are, they didn’t see the last “about you” post.

Doing this opens up new topics of conversation aside from your business’s offerings. It creates a little connection with new followers and helps you establish your individuality + communicate how and why you stand out. It also provides a way for current followers to get to know more about you!

Introducing yourself might sound weird to you, but it will open so many doors for you in terms of networking, follower growth, and engagement on Instagram. Here’s an example:


View this post on Instagram


Sometimes, ya girl just wants to spend the afternoon playing with some cats who don’t want to give her the time of day, ya feel me? ??⁠⠀ ⁠⠀ Anywho, hey there! If we haven’t met yet, I’m Molly. Your neighborhood friendly brand strategist, designer, and educator. ??‍♀️⁠⠀ ⁠⠀ It may be Monday, but who said intros were only for Fridays, amirite? Gotta give Mondays some love, too. ?⁠⠀ ⁠⠀ A few prof & fun facts about me:⁠⠀ ⁠⠀ ♊️ I’m a Gemini, INFJ, 4w3, and yes, I totally believe in personality tests, zodiac signs, etc. They say a lot about a person… well, I know they say a lot about me. ? Where my Geminis at? ??‍♀️⁠⠀ ⁠⠀ ⏳ I sell branding and marketing templates (link in bio) that will not only help you save time and money, but keep you from one or more potential headaches.⁠⠀ ⁠⠀ ✍? I’m currently working on a Pinterest for Photographers course. Yes, that’s why I’m calling it. Yes photographers, I’m looking at. ? (But also yes, this will benefit anyone who isn’t a photographer but interested in taking the course. It’s going to blow your Pinterest growth game up. ???‍?)⁠⠀ ⁠⠀ ? I’m a big fan of noodle dishes. If you mention beef noodle soup, pho, ramen, pad thai, tom yum noodle soup, even your good ol’ instant noodles. Say no more, because I’m there. ??‍♀️?⁠⠀ ⁠⠀ ? I’m also a big fan of sleeping and naps. Most people say they’ll say when they’re ⚰️, but I’ll sleep now AND when I’m in the ⚰️, which leads me to my last point…⁠⠀ ⁠⠀ ✨ I believe in building a business and/or life that works for YOU. Doesn’t matter what anyone else is doing. What matters is how you feel about where you are.⁠⠀ ⁠⠀ And one more thing… ?? unpopular opinion but imma say it anyway: I don’t believe you have to build your own business to live a life you love. I believe in figuring out what works for YOU and doing that. ??⁠⠀ ⁠⠀ But enough about me. What about YOU? I feel like we’re about to be friends. ?⁠⠀ ⁠⠀ Introduce yourself down in the comments below! ??

A post shared by brand design for photographers (@mollyhostudio) on


Those are four caption types that will help vastly improve the ROI of your Instagram efforts! To get any type of result from Instagram, you need to be posting intentionally, and this is how you do it. Hope you found this helpful and thanks for reading!

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Ciara Guerrero

Ciara Guerrero

Hey, fam! I'm here to help you create an online home for your business that is built to connect you with your favorite people to work with + creates more profit so you can reach and serve more of them. Get the free 10-point checklist to optimize and improve your website

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