Howdy, y’all. ?
We’re going to talk about how to release yourself from the chains of LinkTree or other LinkTree alternatives like MilkShake, etc. The tutorial here is for WordPress users and uses the free Elementor plugin to create a custom Instagram landing page.
Should you use LinkTree or other, similar tools?
Simply put, no. There’s usually no need to pay for a service like this (and send traffic their way) when you can do this for free and have more control over how your IG links page looks, feels, and functions.
1.) Simply put, it doesn’t benefit you to send traffic to LinkTree vs. your own website.
You want your Instagram traffic to come to YOUR website. Not some third-party application. It will benefit you to send that traffic to a website that you own, though.
2.) Possible SEO benefits
One thing that will happen when you start using a page on your own website instead of LinkTree is that your average session time will go up. Google looks at average session time as an indicator related to whether or not your site is actually helping its users. If Google sees that your average session time is better (longer) than your competitors, it will take note of that.
I’m not saying that you’ll for sure see crazy boosts in your keyword rankings by avoiding LinkTree because there are over 200 ranking signals that Google looks at, but average session time is pretty important. And it makes sense, if you think about it. The more helpful a website is, the more time you’ll usually spend on it, right?
3.) More customization options when you DIY your Instagram links page
This goes without saying, but by creating your own Instagram link in bio page, you can make it look and function however you’d like. You won’t have to deal with annoying feature limitations and you’ll be able to design a page that works seamlessly with your brand and its style.
4.) It can easily be free to DIY your Instagram landing page
As a business owner, there are already a million and a half things to pay for. Can I get an amen?
Don’t pay for an Instagram link in bio thing if you don’t have to/want to. You don’t have to pay anything extra to create your own Instagram links page. In WordPress, you can design a simple page without any plugin or you can use Elementor (free) to bang out a custom Instagram links landing page with no coding experience in just a few minutes. Kablam. No more $9/month for that link in bio nonsense.
5.) Easily direct your followers to all the things
Switch it up whenever you want to. Send them to your blog, your Etsy shop, your Shopify store, your Facebook group, your sales page, and your YouTube channel. Embed a video on that page. Make it animated. Make it fun. Ask for their email address in return for an amazing freebie that will help them reach their goals. And do whatever else you want – no functionality limitations.
6.) Don’t worry about downtime with third-party tools
Other accounts may have to deal with the fact that LinkTree and co. will occasionally have downtime. Shoot. Their links won’t work during that time. The only downtime you’ll have to deal with is your host/server downtime. And if you have reputable web hosting, this likely won’t be an issue.
Okay, so now we’ve covered the why. Here’s the how:
How to DIY an Instagram landing page using Elementor
This is so easy, so if you hate tech just give me a second. This won’t take long and you can get back to #influencing in a second. (Free from LinkTree or anything that resembles it, of course.)
Step 1: Install and Activate Elementor
Elementor has a basic free version and if you don’t already have it, I highly recommend it. Now, this is a page builder and as a rule, page builders tend not to work well with other page builders. So if you’re already using something similar (Thrive, Beaver Builder, Divi, Oxygen, etc.) then just use that builder instead. Elementor is my fav, so that’s what I’m using here!
Step 2: Create a new page on your website and title it “Instagram Links” or “Instagram Landing Page” or whatever you want to call it
In the WordPress dashboard, hover over pages, then click “Add New”. Title the page, edit the URL if necessary, then click “Edit with Elementor.”
Step 3: Design and publish your new Instagram landing page
Here’s the “fun” part. You can do it! It will be well worth it, trust me.
Here’s a quick tutorial showing you how to design your new Instagram links page in Elementor. Long story short, keep it simple, add your branding, and double-check that all of your links work!
Step 4: Add it to your Instagram bio
You probably know how to do this! But let’s pretend you don’t. Here’s how:
- Click “Edit profile” on Instagram
- Scroll down to the link in bio section
- Paste your link there and click “Save”
Step 5: (Optional but recommended) Add more details to your page for search engine and social share purposes.
You don’t need to do this stuff, so I saved it for later. I’d recommend doing the following, if you have time:
- Add a meta description to the page (You can do this with the Yoast SEO plugin)
- Testing it on tablet and desktop view to make sure it doesn’t look wonky
- Adding an image that will be displayed if someone shares this page on social media
- Make sure your website has Google Analytics installed on it so that you can measure how much traffic you’re getting from Instagram (Important!)
Aaaand that’s a wrap.
Do you have any questions for me about how to build your own Instagram links page? Comment on this and I’ll get back to you ASAP. Thanks so much for reading and I hope you launch a nice new IG landing page for your profile!
If you prefer video tutorials to blog posts, check out my YouTube channel for more business tech tutorials.
- How to Write Instagram Captions that Convert (4 Tips that Work Wonders)
- How to Save Tons of Time on Instagram Content Creation
- How to Add Custom Highlight Covers to Your Instagram Profile
- Why You Should Absolutely have a Custom 404 Page on your Website (+ How to Make it Less Annoying)
Found this helpful or want to save it for later? Pin this IG landing page tutorial using the image below. 🙂